Exo Works Anthem
Commercial Communication, Strategy and Creative Marketing Campaign
Exo Works has shifted documentation and ultrasound reviews from outdated desktop systems to the convenience of their phone. Exo Works partnered with Authors to differentiate their communication strategy from competitors by focusing on a human-centered insight, not just product features.
Doctors are People Too
We strategically partnered with Exo to uncover their core human insight: ER doctors though often regarded as heroes, also face the daunting reality of a demanding and exhausting profession, compounded by mountains of critical paperwork.
Elevate the UI
Our challenge was to highlight specific features in the ExoWorks application without interrupting the narrative thread of our doctors. Our motion design team pulled out important components to animate them in the physical space with our doctors. This way both the doctors and the product get to share the spotlight.
